Randy Pennington's
Make Change Work
Staying Nimble, Relevant,and Engaged in a World
of Constant Change
PREFACE
Another book about change? Really? The thousands of other books on the subject aren’t enough? My iceberg has moved. My cheese has melted, and I don’t need to hear another message that changes are coming and I need to get on board. And yet we are confronted with this reality: most of our efforts to make change work don’t work as well as we had hoped … or even at all. Need proof? Research published by John Kotter1 in 1995 stated that 70 percent of change efforts fail to achieve their desired goal. Since that time, there has been an explosion in books, articles, training videos, seminars, and speeches about change. So what impact did we achieve from all of our focus on change? In 2013, 18 years after Kotter’s study, every indication is that the vast majority of change efforts—as high as 70 percent by some reports—fail to achieve their desired goal. That’s right. There has been basically a whopping 0 percent improvement in our collective ability to effectively initiate and implement change. We can now conclude that all of our attention and focus on change hasn’t really changed our ability to successfully implement change in organizations. But you knew that already. Think of all the changes you have experienced within the organizations for which you have worked. Don’t you think we would be better at it by now? CHANGE IS IMPORTANTMy favorite Far Side comic of all time features a dinosaur standing behind a lectern in front of room of other dinosaurs. The caption reads, “The picture is pretty bleak, gentlemen. The world’s climate is changing, the mammals are taking over, and we all have a brain about the size of a walnut.” There is another story to be told, however. The ability to make change work is a strategic advantage. Companies that can quickly identify, anticipate, and adapt to changing customer needs and wants are the winners in a world where the competitive landscape changes overnight. Leaders with the ability to build a nimble team that is engaged and focused on continually getting better will see their opportunities expand. You can’t do what you need to do and be what you need to be as a leader unless you can make change work. LET’S TALK ABOUT YOUYou are reading this book for one of three reasons:
WHAT YOU WILL FINDThis book is written for the leader who wants to make change work. It shares the lessons I’ve learned in over 20 years of helping leaders and organizations change. Much of that work—or at least something more than 30 percent—has been successful. Some of it has not. I have made a substantial part of my living helping organizations of all shapes and sizes implement change. I like to think the fact that they keep asking me for help means that I’m doing a few things correctly. First, this book is short. It is written in small digestible chunks that will make it less painful for those being forced to read it and easier to grab relevant bites for those of you who want to make me feel good when I run into you. Second, I hope you can already see that I am very passionate about the importance of actually making change work and that I want to make this at least a little entertaining. My goal is to make this a conversation, and like any conversation, there will be opportunities to interject a degree of levity. HOW THE BOOK WORKSThe book is presented in four parts. Part II is about becoming a change leader. It is the more tactical side. You will learn seven strategies and competencies for increasing the effectiveness of your change efforts. We won’t devote time to traditional change management principles of project management. There are many excellent resources for doing that. Part III addresses the specific challenges that present themselves when change isn’t a choice (such as when a company downsizes or merges with another company) and you want to change your organization’s culture. Of all the changes that you will be asked to implement, our experience shows that these are the most difficult. You will also learn about how destructive stimulus-response loops prevent individuals and organizations from effectively responding to change. Part IV looks to the future. The Greek philosopher Heraclitus said, “There is nothing permanent except change.” The pace and scope of change will only increase. Each of the chapters contains bulleted action lists and opportunities to work on the application of the principles and strategies. Throughout the book you will see the names of clients and case studies. When you see a first and last name, it is the actual person. When you see only a first name, the example has been sanitized so that it will not embarrass the individual involved. THE BIG IDEARoss Perot, founder of EDS and Perot Systems and former candidate for US president, famously said: “You manage data and things. You lead people.” Change — when it is done well — is a competitive advantage that allows you to be more nimble and relevant in the marketplace. Too often, we have treated people like data and things to be managed rather than as human beings with dreams, aspirations, and choices. We won’t make change work until we embrace the difference as an opportunity to make our organizations, our communities, and our lives better. References |
Featured Praise for Make Change Work"Randy Pennington skillfully charts out the path to becoming a successful leader in an ever-changing world. His analysis and expertise provide valuable advice that can be adapted to all organizations and businesses."
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