The reality of today’s market-driven world is brutal. We are all better at some things than others. Most of us are actually excellent – or at least better than average – at some aspects of our business or personal performance. And, that doesn’t matter unless what we do well adds value to the customer.
What separates the marketplace heroes in every industry from the has-beens and wanna-bes? It can’t be just products, services, or price. Your competitors don’t hire all geniuses and leave you with the dunces. Their computer systems, compensation, and operational processes are not dramatically better than yours. When they discuss strategy, the words on their flip charts are not significantly more insightful than yours. The difference is an intangible. It is a culture where every person at every level is focused on and committed to delivering results that are critical for success.
The numbers are in, and people lack confidence. Not all people, but enough of them to slow consumer spending and business investment. Lack of confidence changes behavior. Confident consumers spend more money because they believe the future will be positive. Confident sales people make more sales because they trust their ability and the value of their product. Confident companies invest in innovation, talent development, and new equipment because they believe that they will be rewarded for their investment.
Your value in the marketplace is in direct proportion to the importance and complexity of the problems you can solve and solutions you can provide to your customers. Put another way, you can’t earn a brain surgeon’s salary with a talent level that qualifies you to be a convenience store clerk.
“People do things for their own reasons, not for our reasons.” – William Marston My seat mate on a recent flight owns a successful small business. It is growing in a down economy because he [...]
The U.S. economy is in a self-fulfilling death spiral propelled by mistrust. There is a good chance that the same thing can be said of your industry, your employer, and your career. Growth requires investment, and that requires confidence. You can’t cut your way to sustainable growth. When trust is absent, people naturally protect their immediate self-interest. This will occur even if it leads to their long-term individual and collective undoing.
Dishonesty is not new, but let’s be honest—our society has raised the rationalization of dishonesty to an art form. When it comes to the truth, we embellish, expand, enrich, soften, shave, stretch, and withhold. We misspeak, pretend, bend, and improve. We are guilty of mistakes, misjudgment, and truthful hyperbole. We exaggerate, spin, filter, and inflate. However, we rarely—or perhaps even never—believe that we are guilty of dishonesty.
What’s not to like? Millions of like-minded people promoting limited federal government, individual freedoms, personal responsibility, free markets, and a return of political power to the states and the people. How could anyone argue that the Tea Party is a bad thing? Oh wait! That can’t be right. The Tea Party is actually millions of small-minded people who engage in racist behaviors and want to take away the power of the federal government to set policy and help society by cutting the funding to every social program that they don’t like. So which is it? The answer is, “It depends on your point of view.”
When I think of a “philanthropist,” I see someone like Bono, Oprah, or Bill Gates. I imagine that they wake up in the morning thinking about opportunities to influence the world for their cause. I, on the other hand, have a mortgage. I would like to spend my day tackling huge social and economic problems, but I have holes in my calendar that must be filled to pay my bills.
“We don’t trust them!” This phrase has become synonymous with a prevalent, if not majority, response when people are asked about their leader’s ability to affect positive change. Almost continuous rounds of cost-cutting; feelings that [...]
The trials of former Illinois Governor Rod Blagojevich and disgraced self-help guru James Arthur Ray both ended in guilty verdicts. Blagojevich was found guilty on 17 of 20 counts of corruption. Ray was found guilty of three counts of negligent homicide from deaths in a sweat lodge ceremony. And though some would argue that the verdicts in both cases were never in doubt, the results could have gone either way. Here are three lessons leaders can learn from these two seemingly unrelated cases:
Seventeen days can make a tremendous difference. The date was May 25, 2011. The Dallas Mavericks became the National Basketball Association’s Western Conference Champions for only the second time in its thirty-one year history. The 17,000-plus fans were anxious for a celebration. The team held up the trophy, smiled, posed for the obligatory photo-op, and then exited the arena – leaving ESPN reporter Doris Burke looking for someone to interview.
Right now – as you are reading this sentence – 70 percent of your staff are alienating your customers, keeping you from achieving your goals, or costing your company money that could be used for more productive uses. Scary, huh?
Values – every company hangs them on the wall and distributes them on wallet cards. It is the same for individuals. Ask ten of your friends to list their values, and at least eighty percent will use words like respect, integrity, and honesty. So how important are your values? Will you sacrifice them for the results and outcomes you desire? Are they so important that you would lay down your life – figuratively or literally – to protect them?
The core of every noncommissioned officer’s commitment is articulated in the NCO Creed. It defines how each member of the NCO Corps views his or her responsibility as a leader. And, there is no better model for your success.