Want Growth? Part IV: Try Some Confidence
The numbers are in, and people lack confidence. Not all people, but enough of them to slow consumer spending and business investment. Lack of confidence changes behavior. Confident consumers spend more money because they believe the future will be positive. Confident sales people make more sales because they trust their ability and the value of their product. Confident companies invest in innovation, talent development, and new equipment because they believe that they will be rewarded for their investment.