It’s the Culture, Stupid!
What separates the marketplace heroes in every industry from the has-beens and wanna-bes? It can’t be just products, services, or price. Your competitors don’t hire all geniuses and leave you with the dunces. Their computer systems, compensation, and operational processes are not dramatically better than yours. When they discuss strategy, the words on their flip charts are not significantly more insightful than yours. The difference is an intangible. It is a culture where every person at every level is focused on and committed to delivering results that are critical for success.